rebuilding the web

Do you want an agency that does what you ask? Or a partner that thinks about what you need? We collaborate with service-based organizations of all sizes from across North America with marketing problems that don’t fit neatly into traditional agency solutions. Positive statement for helping clients identify, articulate and activate their marketing fundamentals with greater clarity.
Halmyre marketing as a company spends a good portion of time with clients working on issues related to brand: experience, awareness, engagement, activation, conversions and more. But when the discussion to rebrand our own company developed, the saying that marketing folks are often “the shoe maker's kids” was top of our minds. It can be difficult to see oneself with the distance and clarity required to position a company, brand or service correctly. So we committed to a journey of “eating our own cooking” so to speak – to follow the advice we would give our clients. As our team launches our new brand, to colleagues and friends this month, here is our story of rebranding, expressed in the 3 lessons we’d like to share with all marketers. 1. Trust the branding methodology This, put simply, is: identify the methodologies required, and then follow them. The process will lead you to the right answer. In case the team had four related processes that guided us, as objectively as possible, to our result: An honest situation analysis: Strengths, Weaknesses, Opportunities & Threats and competitive positioning Value proposition development with our customers in mind Brand attributes and positioning analysis Creative strategy and development These are processes we’re very familiar with deploying for our clients. The results were illuminating to us and we felt the maturation and progression of thought developing each step of the way. 2. Find outsiders who care We knew that we were at risk of not seeing ourselves clearly enough, not pushing ourselves to parse our important nuance that we take for granted, and not challenging our internal talk track. While much of our own rebranding work was led by the multidisciplinary team at we selectively engaged trusted partners to collaborate with us. As we are the “outsiders who care” about our clients, and already have some great partners to work with, this step was obvious and natural for us. Their “outside in” expertise, professionalism and commitment to truth, clarity and the occasional polite “no” to our ideas helped make us better. They encouraged us to reach for expressions of our brand that we would never have had the courage to seek on our own. 3. Great work takes time This is truly the one of the hardest lessons we had to absorb for ourselves. As an entrepreneurial business, we can empathize with the pressure to get into market quickly and get results. But we also know of the benefits that time can bring. We counsel our clients to find the time and space to think, reflect, discuss, parse and develop strategic ideas. Success is found in discipline, and nuance and clarity are the result. This always leads to strength of strategy, confidence in execution, and more clearly aligned decisions. Time is your best ROI. In our project, we quickly threw our ambitions of a Q1 2018 launch aside and heeded our own advice on this front. It took time, exploration, trials, editing, discussion, “arm wrestling,” and polishing. The extra months will pay dividends with the whole team on board, and a strong brand platform with A visual style guide built to last A value proposition tool kit and key messages that we are proud of and know reflects who we are, and Clients and relationships that motivate us every day to do our best work. How did our cooking taste? One of the hardest things for any client is to step outside of their internal perspective and see, feel and experience their world through their clients’ eyes. We work with clients regularly to provide ways for them to shed their years of experience, of “tried that, done this already” short-hand that can creep in. For our team, this project was our chance to taste our own cooking and go through what we ask our clients to. Everyone in our organization has benefited from this process. As professionals we are always learning, growing and developing. After eating some of our own cooking I know we will be even better marketing consultants for it.

Gripping Moments in Sports

There's not a whole lot to talk about today, but in terms of sports momments - what are your greatest moments (no not moments of watching sports on tv, but your real-life highlights)?

We want to know so tell us and be sure to send along or post pictures if you have'em!

The money implications of sports

The Money Financial factor says 405 debt 406 and nuclear roll down of 407 get advice on the needs and commissions of 408 409 410 411 412 413 savings 414 415 416 417 418 419 420 421 422 423 424 425 426 427 that finances and 428 429 budget 556 557 558 559 560 561 562 563 564 565 566 567 568 569 570 571 572 573 574 575 sweetness 576 577 578 579 580 remedies 581 582 583 584 to conclude that 585 586 587 588 589 590 591 592 593 594 595 596 597 598 599 600 601 602 603 604 605 606 607 tactics were 608 609 610 rodham worked 611 612 613 614 fruits 615 616 617 618 619 ninja 620 621 622 623 I apologize 624 625 626 627 frankly t628 629 630 631 632 grapes 633 634 635 636 637 vegetables 638 639 640 for nothing 641 642 643 644 645 646 647 648 649 oranges650 651 652 653 654 655

Funny Sport Bloopers

Check out this video of funny sports bloopers, includes:

• Hot girl throws herself on Ronaldhino during soccer practice


• Tennis player accidentally does the splits


• Skier goes over the rail


• Motorcyclist flips over while doing tricks on the track

Eight Dollars Cash Money

Oh hi! I'm teaching luanne how to make dinner with leftovers. Frugal Frugal Frugal. We all chipped in to buy it. Same place I got her share - cash advance. You were supposed to be teaching her fiscal responsibility. ANd now it's a freakin disaster.

It all seemed so easy in my head - everyone would be each other's boss - how could that not work? He came by and made threats, making threats? THat means he feels threatened. I've gotta go fix everything - you gotta trust me. Ok, but I'm cancelling our credit card.

Well I know we all hate each, but we have too much invested to go back on this. Well I'll go back to dirty phone talking before I stake again. Do what? Put on a show. Pretend to like each other until Pratlie buys us out. Then we don't have to see each other again.

That's your plan? It took you two weeks to think of all that? I had to cover all my bases. I've got some pain here and suffering here. OMG all your teeth are chipped, but these contusions and lacerations are your cornchip company. But you climbed our fence. Well that's what I call exhibit a and b.

If you can drive a stick shift and keep me away we're good. Smile, I want to see all eight of your teeth. I've seen enough. We are family, everybody get up and see. She says lots of things, sorry aunt. They'd be fools not to be here - so you're up. Let's do this, it's only an hour every week indefinitely - just like riding a bike you hate. I ain't rollin' with y'all. Let's vote democratic team members.

Watch Live TV, Including ESPN, On Your PC (FREE)

With all those tv syndication sites swirling around, it's hard to find a good one that actually works. Fortunately I discovered a great one that lets you watch live tv including ESPN on your pc for free! The site is called FreeTube and it works a dream. Check it out at http://www.freetubetv.net